What are you creating? Who are you trying to reach? How will you reach them.
Understanding the answers to all of these questions can be an important part of building visibility for your creative projects as an artist or your innovative procedures as a business person,
For artists of entertainment it is obvious the benefits of being on your personal branding journey, because when you connect with your audience about the latest projects and and more that you are working on, it is a way of staying connected with them and maintaining their interest in you.
For example the TAFT club project “Johnny Rave Dr. Wacko” is a full length film and no budget flick that uses a multiple of different ways to reach their fan base both through in person events and online websites.
For an owner of a creative small business it is sometimes a bit more nuanced. For example, if the owner is the face of the business, then their use of of a personal branding journey can be very much like an artist of entertainment’s approach.
Hence the personal branding journey for a person in business who owns their business could include the What/Who/How approach including answering strategic questions such as WHAT are you offering? WHO is your best client or customer? And HOW are you reaching them.
Businesses can use a personal branding journey as a way to stand out and inform viewers of those who are involved in creative processes. People enjoy learning more about people and your own personal branding journey is one way to do this.