TAFT club is currently working on their new full length film no budget flick “Johnny Rave Dr. Wacko”. But TAFT club has a long history of many different kinds of creative collaborating projects including the weekly half hour program set in New York, New York from 1991 to 2000 “Video Diary NYC” .
Below is just one example of a three part approach of getting inspiration from, in this instance, “Video Diary NYC”, and using the studying of it to create a sort of reality marketing.
Artists are usually primarily focused on creativity whereas business owners tend to seek innovation. But artists can take a page from business owners and integrate innovation into their workflow especially if they want to make their art a part of them earning a living.
One can be inspired by art as a way to help lead them to innovation in none creativity areas that are more about business and results such as marketing. During its run “Video Diary NYC” was a creativity driven ongoing production. Some call it the first reality show because it predated “The Real World” by more than a year.
Video Diary NYC and other creativity productions offer examples to study that can potentially lead to creative innovation that can in turn possibly lead to innovative strategies.
Here are some very off the cuff examples that might give you some ideas as a business person or even an artist on how you might use marketing that starts with studying art. In this instance, “Video Diary NYC”. But the possibilities are endless in terms of creativity out there that can be studied.
123 Quick Thoughts for Marketing Inspired by “Video Diary NYC”
- Plan your “show” from start to finish, what you are seeking, the real life problems you face, and how you overcome them like in a reality show through the magic of you being an artist of entertainment with your innate talents such as those of being an actor thespian, or writer of songs, or a creator of dances. Draw from your own real life goals to walls faced to jumping over them. Or to put it another way, share your unique take on solving a problem for the viewer.
2. Set what your goals are in terms of specifically what you are are as an artist of entertainment or as an owner of a creative small business trying to achieve. In other words, what do you want to achieve? For artists of entertainment this could be getting bookings, or gaining representation, or getting more press coverage and so on. Creative small business goals could include getting more customers/clients or more sales via your website store or to build visibility online.
- Then write a script that is in an entertainment style that is a right match for you and your uniqueness that through Video Diary NYC reality show-esc entertainment based marketing storytelling plot points leads your prospect fulfilling your call to action.